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It was in 1953 that we saw the first emoticon (a small smiling head) in the New York Herald Tribune, but it was never followed up. Ten years later, it turns yellow and appears in an advertising campaign for an American insurance company. The little yellow head was supposed to cheer up the employees whose company had merged. This smiley appears in the form of pins', but no patent can be deposited. In the 1970s, Spaniards encrusted these smileys on T-shirts and stickers and exported them to the United States. The success is immediate. And it was in 1982 that the link between smiley faces and computers was born. In October 1982, the American researcher Scott E. Fahlman proposed in one of his electronic messages to a colleague that the signs ": -)" signify a joke. This combination of signs was quickly resumed, until a few years later, instant messengers like Yahoo or MSN associated the little yellow head with it. The electronic smiley was born. Today this internationally known yellow smiley is included in the decor and gives a touch of good humor very appreciable! > Learn all about smile with the Smile Museum