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Become a second-hand dealer on the Internet

Become a second-hand dealer on the Internet


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Riding the Internet wave, many online flea markets have opened. Practical, they allow you to hunt around at home. Guaranteed success with online users. Example with the Brocanteo site, managed by Nathalie Ouvré. Interview by Charlotte Cousin When did you start your online flea market? We opened Brocanteo in 2005. At that time, my professional career had nothing to do with flea market. With my training as a chemist, I first worked in medical communication, then in interactive communication on the Internet. And then, I decided to take a break. I have always hunted, it's a passion. My mother, who studied at the Louvre School, very often dragged us to museums, my sister and me. She transmitted to us the love of art and beautiful objects. I wanted to orient myself professionally in this area. With my husband, we therefore embarked on the project of a store of antique objects. Why did you choose the Internet? Having your own store is expensive. In addition, at the time, I noticed that there were few pretty websites that really met the demand of people looking to acquire old objects. We figured there was a place for us on the web. The frequentation of the virtual store has quickly increased, in particular thanks to the referencing of Internet sites. When we have an object in stock, if a person types its title in a search engine, it will be directly directed to our address. Otherwise, we made ourselves known by word of mouth, promotion on friendly sites, distribution of flyers in garage sales or through articles in decoration magazines. Today, there are approximately 400,000 page views per month and 40,000 unique visitors. What types of items are most sought after by bargain hunters and surfers? We offer both new and old objects, all in a traditional spirit. As for the old, I find the pieces myself in flea markets or garage sales that I go through the weekend. At the moment, the products from the 1950s to the 1970s are the most sought after. For example, Cona coffee makers, with two overlapping glass balls, have been very successful. Overall, Internet users' demand is directed towards quality old objects, objects that remain, in the wave of "back to basics". > www.brocanteo.com